NFlow Budget Allocator

Set your monthly budget

All-in: ad spend + tools + content + agency retainer.

Pick your model + stage

E-commerce or lead-gen, your industry, marketing maturity, and growth ambition.

See your channel split

Per-channel dollars, reasoning, and a diversification grade.

Monthly marketing budget All-in monthly spend: ads + tools (Klaviyo, HubSpot, etc.) + content production + agency retainer or in-house team allocation.

Drag to set your budget

Range: $1,000 – $500,000

$25,000/mo

$1K$50K$250K$500K

Business model E-commerce: direct online sales (Shopify, WooCommerce, Amazon).
Lead-gen: services / B2B / longer sales cycles where conversion = a form submission, not a checkout.

Industry Industry-specific factors: luxury skews to SEO + email (longer consideration), F&B skews to paid social (visual-first), legal skews to PPC (high search intent). Pick the closest match.

Marketing maturity Just starting: 0–1 channel running.
Some channels: 2–3 channels active, mixed performance.
Established: 4+ channels, attribution in place, measuring CAC/LTV.

Growth ambition Conservative: protect margins, lean retention.
Moderate: balanced acquisition + retention.
Aggressive: capture market share, push acquisition heavy.

Your $25K split this month

Based on Apparel · Some channels · Moderate

$25K

Monthly

Channel-by-channel reasoning

Diversification Grade

Healthy mix

No single channel exceeds 50%. You have multiple acquisition + retention levers, so a CPM spike on any one channel won't blow up your CAC.

Step 1 — Base allocation (mode × maturity)

Step 2 — Industry adjustment

Step 3 — Ambition shift

Step 4 — Renormalize to 100% & multiply by your budget

Where the data comes from: aggregated allocation patterns across NFlow's 138+ client portfolio (2,578+ campaigns), benchmarked against industry top-quartile performers. These are starting recommendations — test and reallocate after 30–60 days based on your actual performance.

Ready to put this to work?

Get a custom 90-day execution plan from a senior NFlow strategist.

PDF media plan · channel-by-channel KPIs · creative briefs · 30-min planning call. No obligation.