Bulk wrap keywords for Google Ads. Paste your list, pick match types and a separator, then copy your formatted list in one click.
Enter word lists below. The tool cross-multiplies them to generate keyword combinations.
Each match type reaches a different share of your target audience. The bar shows relative reach — broader reach means more impressions but less control.
Keyword match types decide who sees your ads and when. Choose wrong and you either spend money on irrelevant searches or miss qualified traffic that competitors capture. The match type you select directly affects your cost per click, CTR, and conversion quality. No single answer fits every case. The right match type depends on your campaign objective and the intent of your audience.
Exact match gives you precision. Phrase match offers a balance between control and reach. Broad match uses Google machine learning to find related queries you might never think to bid on. Broad match modifier sits in the middle, requiring all modified terms to be present while allowing any order. Understanding these distinctions lets you build campaigns that match how real people search.
Smart bidding works better when you match intent correctly. A campaign built with the wrong match types wastes budget on fuzzy traffic while starving your best converting segments. This tool helps you generate properly formatted keyword lists so you can build campaigns fast and get back to optimizing performance.
Start in Bulk Keywords mode: paste your keyword list, one per line. Switch to Word Combiner mode if you want to cross multiply word lists into new combinations. The Word Separator controls how spaces inside your keywords are handled. Choose Dash to join words with a hyphen character, choose Underscore to use an underscore, or choose None to concatenate them into a single word.
Select the match types you need. Each selected type generates a separate line for every keyword. Check Lowercase to normalize everything before formatting. Click Make Keyword List and your formatted list appears instantly. Copy it to your clipboard or download as a text file for Google Ads Editor import.
Below the tool you will find reference cards for each match type. The colored bar shows relative audience reach, how many searches that match type can potentially reach compared to others. Wide bar means more impressions but less targeting control. Exact match (blue) reaches the smallest, most qualified audience. Broad match (yellow) reaches the widest audience using Google's AI. Use the Copy Syntax button to grab a formatted example for your campaigns.