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Funnel Lab · Live Simulator

Find the leak in your funnel.
Calculate the fix.

Plug in your numbers. Watch your conversion funnel come alive. The worst stage gets flagged with a red callout — and we calculate the dollars on the table in real time.

1
Pull your numbers
Open Google Analytics, Shopify, or HubSpot. Grab monthly visits, conversion rates per stage, and AOV. Takes 5 minutes — see ? next to each input below for exact reports.
2
Drop them in
Type each number into the chips below. Click any tier in the funnel to edit its conversion rate. Everything recalculates the moment you stop typing.
3
Read the diagnosis
A red callout appears next to the failing tier. It names the leak, shows your gap to industry top-quartile, and the dollars you'd unlock by fixing it.
Type your numbers below — funnel updates live
Live funnel · click any tier to edit
Leak Detected
Cart drop-off is your worst stage
Your rate: 7.0%
Industry top-quartile: 8–12%
Costing you
$37,800/mo
All Clear
Funnel is healthy
Every stage is at or above industry top-quartile. Time to scale traffic.
Click any tier above to inspect or edit it.
Stage volumes — chained multiplication
Revenue
Worst-stage detection (revenue-impact based)
For each stage, we simulate "if THIS stage hit industry top-quartile, what's the new revenue?" The stage with the biggest dollar unlock wins. Not the biggest drop-off — that would naively flag cart conversion every time, since cart conversion is naturally 8–12%.
Where the benchmarks come from
Industry ranges and NFlow targets are aggregated from NFlow's 138+ client portfolio across 2,578+ campaigns plus public market data. They reflect what brands actually achieve when running these levers properly — not theoretical maxes.
Overall conversion
2.40%
Visits compounded through every stage to purchase.
Monthly revenue
$72.0K
Customers × Average Order Value.
Annual potential at top-tier
$2.16M
If you lift the worst stage to industry top-quartile, sustained for 12 months.
Industry benchmarks · E-commerce
Aggregated from NFlow client portfolio + market data
Ready to fix the leak?

Get a free 30-min audit from a senior NFlow strategist.

We'll walk through your funnel, identify the 3 highest-leverage fixes, and hand you a 90-day plan. No obligation — most brands implement one of the fixes themselves and see lift in the first month.